A dynamic entrepreneur with exceptional leadership qualities, he began his journey in the retail garment industry at the young age of 15. With over 3 decades of rich experience in the retail sector including garments, and more than 15 years of expertise in procurement and product design, he has developed a deep understanding of market demands and consumer preferences. What started as a single retail outlet named “7 Eleven” in Surat, Gujarat, has grown into a trusted brand known for its quality and affordability. Driven by a clear vision to deliver “Value for Money” products that are “Preferred by All,” he continues to lead with passion, innovation, and a commitment to excellence.

A core strength of our organization, he has been instrumental in shaping and sustaining the brand’s growth. Backed by a Bachelor’s degree in Commerce, he brings with him over 15 years of experience in the garment and retail industry, along with more than a decade of expertise in procurement and financial management. Known for his discipline, punctuality, and strategic insight, he plays a crucial role in operations and leadership. As a driving force behind a team of 750+ employees, his dedication and hands-on approach continue to fuel our journey toward operational excellence and sustainable success.

A dynamic entrepreneur with exceptional leadership qualities, he began his journey in the retail garment industry at the young age of 15. With over 3 decades of rich experience in the retail sector including garments, and more than 15 years of expertise in procurement and product design, he has developed a deep understanding of market demands and consumer preferences. What started as a single retail outlet named “7 Eleven” in Surat, Gujarat, has grown into a trusted brand known for its quality and affordability. Driven by a clear vision to deliver “Value for Money” products that are “Preferred by All,” he continues to lead with passion, innovation, and a commitment to excellence.

Bringing 2 Decades of hands-on retail experience, Mr. Amit Rajde spearheads our national store network with a sharp focus on strategy, sales growth, and high-performance team leadership. His data-driven approach to merchandising and customer experience consistently boosts revenue while streamlining operations. A natural motivator, his cultivates empowered store teams that deliver on both daily targets and long-term brand vision, ensuring our retail footprint remains agile, profitable, and customer-centric.

An accomplished engineering graduate with over A Decades of experience, Mr. Urmil Thakkar leads the Head Office and Projects division with exceptional expertise in micro-management and precision planning. His strong technical foundation and detail-oriented approach ensure seamless execution, resource optimization, and timely project delivery. Under his leadership, the organization has achieved operational excellence and consistent innovation across multiple projects.